Disclosing Instagram Influencers’ Advertising: The Effect of Source Credibility Cues on Millennials’ Behavioral Intentions
نویسندگان
چکیده
The purpose of this study is to investigate the effect source credibility cues (attractiveness, trustworthiness, expertise, and homophily) on online buying intention millennials who are using Instagram. Another goal measure para-social interaction (PSIs) consumer also evaluate its moderating role in relationship between (SCC) intention.
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ژورنال
عنوان ژورنال: IBIMA business review
سال: 2023
ISSN: ['1947-3788']
DOI: https://doi.org/10.5171/2023.919062